A German website, Pundo3000.com, has conducted a study of 100 different products by comparing the look of the products as shown by the packaging with the actual contents inside the boxes. Quoting the website, which is in German: “All products were purchased, the packaging photographed and the contents prepared and photographed too. All products were then eaten up.” and also: “The purpose of the project is not to discredit any brands or products but to critically compare the packaging advertising with the inside contents”.

Photo: Pundo3000.com

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Creative advertising campaign by the Hamburg agency for the manufacturer of the sharpest kitchen knives in the country, WMF. A number of prints show how one can carve delicate figures out of fruits and vegs, with the help of their knives presumably!

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You’ve got to speak for yourself, decide for yourself and think for yourself! That’s the message the Metro Newspaper is trying to send! According to their advertising campaign, the paper just provides the facts without imposing their editors ‘ views, so that the readers can decide for themselves what is right and what is wrong.

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A selection of anti-smoking social advertising from all over the world! Convincing and demonstrating! I wonder if someone will quit after this post?

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This advertising campaign was created to encourage travelling and attract more people using specified travel agency. To my mind, it is likely to produce the counter-effect.

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This is the second edition of one of our previous quite successful posts - A Selection of Perfect Ads which already got more than 250 000 views. If you liked the first one, I’m sure you’ll like this one too!

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