WMF Knives: For Those Who Value Precision

March 18th, 2008 (Posted by Lordy)

Creative advertising campaign by the Hamburg agency for the manufacturer of the sharpest kitchen knives in the country, WMF. A number of prints show how one can carve delicate figures out of fruits and vegs, with the help of their knives presumably!

Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
ad print source: adsoftheworld.com

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6 Responses to “WMF Knives: For Those Who Value Precision”

1. b
   March 19th, 2008 - 8:15 am

   The melon, pineapple and pumpkin are not logical! they have hollow insides|!

2. Lordy
   March 19th, 2008 - 8:51 am

   Yeah, you are right, buddy! I did not even think about it…

3. Avy
   March 19th, 2008 - 9:35 am

   the pineapple isn’t hollow inside

4. John
   March 19th, 2008 - 1:15 pm

   The pineapple has a woody pale center part which doesn’t show here. But strawberries also have hollow sections inside, and I doubt someone would be able to do this work before it became rotten

5. Wulli
   March 19th, 2008 - 3:38 pm

   Yeah advertisement is always logical and adapted to the reality… oh come on smartypants, it is just a good aesthetic ad…

6. Venomal
   March 19th, 2008 - 11:28 pm

   Maybe used Photoshop or some other image editing tool, but the concept is great.

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